State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.
Sounds like US taxpayer money is being well spent. It gets worse, too:
In September 2012 Facebook also changed its approach to users’ news feeds, and the expensive “fan” campaigns became much less valuable. The bureau now must constantly pay for sponsored ads to keep its content visible even to people who have already liked its pages.