How One Data Point Increased Conversion 1,000%

John O’Nolan, for Fizzle:

“That can’t be right…,” I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase?

I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I’d heard about the paradigm from other startup case-studies. This was the first time I was seeing it in person.

A unicorn!

I’ll admit I’ve never run into similarly sized unicorns in my own experience or with my own clients. But the takeaways from the article were quite familiar. Good read.