John O’Nolan, for Fizzle:
“That can’t be right…,” I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase?
I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I’d heard about the paradigm from other startup case-studies. This was the first time I was seeing it in person.
I’ll admit I’ve never run into similarly sized unicorns in my own experience or with my own clients. But the takeaways from the article were quite familiar. Good read.