A Mile Wide, an Inch Deep

Ev Williams, CEO of Medium:

We pay more attention to time spent reading than number of visitors at Medium because, in a world of infinite content — where there are a million shiny attention-grabbing objects a touch away and notifications coming in constantly — it’s meaningful when someone is actually spending time. […]

The problem with time, though, is it’s not actually measuring value. It’s measuring cost as a proxy for value.

Advertisers don’t really want your time — they want to make an impression on your mind, consciously or subconsciously (and, ultimately, your money).

As the writer of this piece, I don’t really want your time — I want to make an impression on how you think. If my rhetorical skills let me do that in less time (for me and you), all the better. […]

Most Internet companies would build better things and create more value if they paid more attention to depth than breadth.