Airlines Are Engaged in “Calculated Misery”

Tim Wu, for the New Yorker:

But the fee model comes with systematic costs that are not immediately obvious. Here’s the thing: in order for fees to work, there needs be something worth paying to avoid. That necessitates, at some level, a strategy that can be described as “calculated misery.” Basic service, without fees, must be sufficiently degraded in order to make people want to pay to escape it. And that’s where the suffering begins.

Product management at its worse. It’ll comes back to haunt them.