Four Product Market-Fit Myths

Brad Feld:

Ben eventually states, and then explains, four product/market fit myths.

  • Myth #1: Product market fit is always a discrete, big bang event.
  • Myth #2: It’s patently obvious when you have product market fit.
  • Myth #3: Once you achieve product market fit, you can’t lose it.
  • Myth #4: Once you have product-market fit, you don’t have to sweat the competition.

I’ve experienced the downside of each of these myths many times.

He then expands on that. His takeaway:

Every time you work on something new, whether it’s a new feature, a new product, or a new product line, recognize that you are searching for incremental product/market fit. The search is a continuous and never ending quest. Don’t confuse illusion with reality.