TAG Heuer and the Future of the Luxury (Smart-)Watch Industry

Matt Richman:

TAG Heuer’s smartwatch won’t sell. There’s no market for it. […]

In order to have even a chance of being as feature-rich as Apple Watch, then, TAG’s smartwatch will have to pair with an Android phone. However, TAG wearers aren’t Android users. Rich people buy TAG watches, but rich people don’t buy Android phones.

I’m suspicious that (LVMH watch chief) Jean-Claude Biver could have missed this annoying little marketing 101 detail. But I can’t blame him for trying.