How We Got 60,000 Signups in 30 Minutes and Regretted It Instantly

Olivier Pailhès, writing on Aircall’s blog:

Free trial is a common practice in the SaaS industry. Our free trial allows you to get a number of your choice, in any country in the world and offers you a 20-minute credit to make calls.

One detail still: numbers and call minutes cost us something. And not just a few cents.

Apart from that, our free trial was really going smoothly and helping us convert customers.

But on November 10th, there’s been a small hitch.

We were spotted by a blogger who boasts a modest 600,000 Youtube followers and 1,200,000 likes on Facebook.

Fun story. Good insights on trial period best practices, too.