Ian Parker got unprecedented access to Apple for the New Yorker.
It’s a very long: just shy of 17,000 words. So slot it for WE reading.
Via John Gruber, who adds:
The piece is worth your full undivided attention, so I won’t quote or spoil much. […]
There’s much to digest, but I think the biggest takeaway is that Jony Ive is stretched very thin. The Watch is clearly his baby, but he’s also heavily involved in the supervision of Apple’s new campus and he’s working with Angela Ahrendts on a heretofore unannounced redesign of Apple’s retail stores.