Steps To Build an Amazing Sales Narrative

Lots of good advice in this post on First Round’s blog:

The first step? Building a persuasive, bulletproof narrative that will grab people’s attention, get them to question existing solutions, and ultimately convince them that not using your product is costing them big.

A sales narrative is not to be confused with a sales pitch. Rather, it’s the core story that can be adapted for slide decks and presentations, demos and calls. And despite popular belief, it shouldn’t be a laundry list of why your company is awesome (in fact it should bake in some not-so-awesome facts too). In this exclusive preview of his forthcoming book on enterprise sales, Kazanjy speaks directly about how startups can build a powerful narrative to expedite traction and scale.