The Most Common Mistake When Forecasting Growth for New Products (And How to Fix It)

Andrew Chen:

If you plan to 2X your revenue for your SaaS product, which is done by doubling the # of leads in your sales pipeline, and those leads come from content marketing – well, then I want to know how you’ll scale your content marketing. And how much content needs to be published, and whether that means new people have to be hired.

And those are sensible questions. So focus on the inputs.