Yelp Sues Positive Review Provider Revleap

Zach Miners, for ITworld:

Yelp has filed a lawsuit against Revleap, a company that says it can help businesses improve their ratings, though Yelp says it actually spams them and cons them out of money.

In a nutshell, Revleap offers gift cards in exchange for positive reviews on Yelp, and Yelp is suing because [enter fallacious set of reasons here].

Perhaps Yelp could stop behaving like extortionist racketeers, and become classy instead? You know… How about allowing small business owners to get delisted? Perhaps even borrow a page from Apple’s fight with ASO experts?

Enforcing a right to be forgotten seems like the correct way to go in the long run.