10 Counterintuitive Lessons We’ve Learned About Email Marketing

Jimmy Daly, sharing insights Vero gained on email marketing:

  1. Email isn’t about selling.
  2. Email isn’t that great at driving traffic.
  3. Promotional email isn’t a priority.
  4. Replies are a huge win.
  5. You don’t need to spend a fortune.
  6. Subject lines don’t drive opens.
  7. Design is less important than you think.
  8. Don’t send emails on holidays or weekends.
  9. The bigger the list, the worse the emails.
  10. You can email people every day…

If you cherry pick through the post, the key bits are in 1, 3, 4, 6, and 7.