Growth Is Optional: 10 Reasons Why Companies Fail at Growth

Thoughtful list by Brian Balfour, Hubspot’s VP of Growth:

  1. They don’t focus on retention first.
  2. They subscribe to “product is everything” mantra.
  3. They search for the silver bullet.
  4. They don’t focus.
  5. They don’t invest enough in data and analytics.
  6. They don’t run experiments… a lot of experiments.
  7. They don’t dig in and learn.
  8. They don’t double down.
  9. They don’t dedicate the right resources towards growth.
  10. They don’t change and adapt.

My only quibble is with point 6: growth experiments are pointless until you’ve a reasonably sane conversion rate — go with high impact hunches in the meanwhile.