A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. […]
Of course, if I were to describe all of the steps, there would be way too much information to squeeze into one article. But for now, I can offer you a basic look at my methodology by giving you a short list of the seven steps I take.
One word summary: research. Good tips.