The ROI of Side Projects

Mikael Cho, for crew.co:

Marketing today is defined by how useful it is to your customers. And the bar for useful has risen substantially. Where blog posts, infographics, and webinars were once marketing gold, websites, apps, and tools are taking over.

It’s a good post but I don’t agree with the above conclusion. I can’t recollect a time when apps and tools were less efficient than blog posts, infographics, and webinars. At one point in the past, a great way to launch a new site was to produce a few themes or plugins and give them away for free. My previous blog grew to 40k/month overnight using that trick. The main difference nowadays is that you’ve repositories for just about everything, so one of the only high impact things left is building custom web apps and tools.