A well rounded piece on the new Apple Watch by Benjamin Clymer:
Though I do not believe it poses any threat to haute horology manufactures, I do think the Apple Watch will be a big problem for low-priced quartz watches, and even some entry-level mechanical watches. In years to come, it could pose a larger threat to higher end brands, too. The reason? Apple got more details right on their watch than the vast majority of Swiss and Asian brands do with similarly priced watches, and those details add up to a really impressive piece of design. It offers so much more functionality than other digitals it’s almost embarrassing. But it’s not perfect, by any means. Read on to hear my thoughts on the Apple Watch, from the perspective of a watch guy.
I caught myself nodding in agreement while reading this sub-headline:
Market Leader In A Category No One Really Asked For
The Apple Watch is absolutely the best smart watch on the planet. That much I’m sure of. But are we sure that wearable technology is something we really want? In the same way those who publicly wore blue-tooth headsets five years ago and those who wore Google Glass one year ago, will smart watches ever become a thing that people genuinely want? If anyone can make it happen, it’s Apple. It’s going to take a lot of time, and a lot of test cases when this thing launches next year.
I’m skeptical that it will.
Even after having seen the video presentation and reading bits and pieces on the thing across tech news sites, I’m still at a loss as to what it’s supposed to be doing that shouldn’t have been taken care of by your phone to begin with.
If you need to recharge the device every day or so, I can’t imagine you’ll want to be carting it on you once the cool factor wears out. No, keep your Moto 360 yardstick to yourself. You can keep a self-winding mechanical watch on your wrist for much about as long as you want.
That is not to say there’s no room for a smart wearable, of course. The heart beat sensor assuredly looked neat. As did the “taptic” related stuff for notifications and map directions.
I’m a lot more skeptical about the rest, be it the tiny screen, Siri, Apple Pay or other. The wearable could, in my opinion, just as well have been a wristband that would have needed to be paired to an iDevice.