Why Computer Color Is Broken

Via StackExchange.


How to Avoid a Google Penalty

Neil Patel:

Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.

To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do.


Inside Automattic’s Remote Hiring Process

Dave Martin, Creative Director at Automattic:

Let’s face it, hiring is tough. When you ask startup founders what their biggest challenge is, hiring is one of the most common answers you’ll hear.

It’s hard enough when you have an office and can interview an applicant in-person. Automattic is 100% distributed. We hire people from all around the world. We can’t meet people in-person to interview them.

You may be wondering… how do you consistently hire great people at a distributed company?

Spoiler: the contrast with HR trends that are taking hold in the corporate world is stark, and the process is even more remarkable when you consider that Automattic has over 300 employees nowadays.

It’s also worth highlighting that Matt is doing something right.


How I Write Copy in Seven Steps

Michel Fortin:

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. […]

Of course, if I were to describe all of the steps, there would be way too much information to squeeze into one article. But for now, I can offer you a basic look at my methodology by giving you a short list of the seven steps I take.

One word summary: research. Good tips.


Nirvana – Smells Like Teen Spirit, Played Using HDD and Floppy Drive Sounds

Via Jim Dalrymple.


The Button: The Fascinating Social Experiment Driving Reddit Crazy

Timothy Lee for Vox:

The button is powered by two of the most powerful forces in human societies: status competition and boredom.

The button is a neat growth hack. It rallied the community to the point of users building monitoring tools and other automations, and even created a market for button virgin Reddit accounts.


Why Self-Organizing Is So Hard

Bud Caddell:

I believe in the values of self-organization and self-management because I believe in the power of human agency. I believe that organizations should do everything they can (within reason) to empower the abilities and ambitions of their people. […]

Zappos has in many ways been a pioneer of human agency (and has done much to prove its business value for other organizations). But this mandate has left me wondering, if this change is so beneficial, and Zappos has already been operating this way since 2013, why is a top-down mandate even needed?

The irony is not lost on me either.

Plus, it takes a very special type of person and environment to self-organize. Not everyone can — or wants to — do so, nor does the situation necessarily allow it. When it comes to moving fast in a high paced environment, the following French saying pretty much nails it:

You do not steer a ship in an iceberg field by taking committee-driven decisions.


Infamous “Podcasting Patent” Knocked Out

Joe Mullin for Ars Technica:

A year-and-a-half after the Electronic Frontier Foundation created a crowd-funded challenge to a patent being used to threaten podcasters, the patent has been invalidated.

In late 2013, after small podcasters started getting threat letters from Personal Audio LLC, the EFF filed what’s called an “inter partes review,” or IPR, which allows anyone to challenge a patent at the US Patent and Trademark Office.

The order issued today by the USPTO lays to rest the idea that Personal Audio or its founder, Jim Logan, are owed any money by podcasters because of US Patent No. 8,112,504, which describes a “system for disseminating media content representing episodes in a serialized sequence.”

One has to wonder when someone will sue the USPTO for handing crazy patents such as this one. Or for that matter, when the US public will ask Congress to put an end to the shenanigans of Big Pharma lobbyists.


Facebook Relevance Score: We Analyzed 104,256 Ads to Understand and Improve It

Massimo Chieruzzi for AdEspresso:

Facebook recently started showing advertisers a new and pretty awesome metric: the Relevance Score.

The relevance score is a magic number. It’s a score from 1 to 10 that, at first sight, will let you know how relevant an ad is to its audience. […]

The relevance score is the synthesis of many metrics: Engagement, Clicks, Conversions, Click-Through Rate, Negative Reviews. With just one number you can quickly understand if an ad will be a winner or a loser.

The onus is still on you, of course, to additionally create a quality ad — and the requisite landing page.


Growth Is Optional: 10 Reasons Why Companies Fail at Growth

Thoughtful list by Brian Balfour, Hubspot’s VP of Growth:

  1. They don’t focus on retention first.
  2. They subscribe to “product is everything” mantra.
  3. They search for the silver bullet.
  4. They don’t focus.
  5. They don’t invest enough in data and analytics.
  6. They don’t run experiments… a lot of experiments.
  7. They don’t dig in and learn.
  8. They don’t double down.
  9. They don’t dedicate the right resources towards growth.
  10. They don’t change and adapt.

My only quibble is with point 6: growth experiments are pointless until you’ve a reasonably sane conversion rate — go with high impact hunches in the meanwhile.

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